Martha Stewart Weddings
“In Living Color”

Well opener + feature flowers story for the Color issue of Martha Stewart Weddings. The story focuses on using principles of the color wheel to guide wedding floral palettes. The Well opens with a color wheel of our featured flora and the story moves from a full ROYGBIV palette to a monochrome look, each incorporating one of four different styles—traditional, rustic, modern, and romantic—to speak to our readers. We chose to build on the same framing + white setup indicative of most wedding rentals, so readers could witness how the palette of florals really transforms the tone + environment. The Well opener for the iPad issue features the color wheel as a stop motion video.

contributions concept development, art direction, and editorial design

client martha stewart weddings — photography ngoc minh ngo — styling + concept melissa colgan
flowers matthew robbins — text julie vadnal