Martha Stewart Weddings
In Living Color

Martha Stewart Weddings <br>In Living Color
 

The story focuses on using principles of the color wheel to guide wedding floral palettes. The Well opens with a color wheel of our featured flora and the story moves from a full ROYGBIV palette to a monochrome look, each incorporating one of four different styles—traditional, rustic, modern, and romantic—to speak to our readers.

 
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Well opener, stop motion, and feature flowers story for the Color issue of Martha Stewart Weddings.
We chose to build on the same framing + white setup indicative of most wedding rentals, so readers could witness how the palette of florals really transforms the tone + environment. 

 
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FLOWERS  Matthew Robbins — STYLING  Melissa Colgan
ART DIRECTION + DESIGN  Lauren O'Neill
PHOTOGRAPHY  Ngoc Minh Ngo — TEXT  Julie Vadnal