Conceptualized and created as a component of the Nearly Impossible conference, the Expert Lab fostered fast-paced, one-on-one meetings between industry experts and conference participants. Pulling inspiration from science labs, space-age novelties, and mid-century office environments, the meeting space and lounge areas were infused with thoughtful elements, details, and vignettes that add up to a rich brand experience—one that quickly became a favorite among conference attendees and Expert Lab participants.
EXPERTS INCLUDED Rifle Paper Co., Shopify, Harry's, Erin Jang, Chronicle Books, West Elm, Mighty Wallet, Ban.do, Schoolhouse Electric Co., Aeolidia, Yellow Owl Workshop, Studio Neat, Katie Evans, The American Edit
CO-CREATORS Rusty A. Meadows + Lauren O'Neill
PRODUCTION ASSISTANTS Megan Soh, Jenna C. Gibson, Tim Gibson,
and countless amazing volunteers
PHOTOGRAPY Emily Johnston